Pirelli Tire is a sponsor of the Hip-Hop Summit Action Network (HSAN), a non-profit organization chaired by Russell Simmons and led by Dr. Ben Chavis, former Executive Director of the NAACP. The purpose of HSAN is to use Hip Hop music and culture to effect positive social change in urban communities. Historically, Hip Hop has been closely associated with violence and crime, but now that it is becoming more mainstream there is solid support from industry leaders and celebrities to promote the message of taking responsibility and control of one's social political environment. To this end, Pirelli has lent its slogan "Power Is Nothing Without Control" to the HSAN effort. Pirelli's involvement in this movement is born out of the very close ties between Hip Hop and the high-performance, customized niche of cars and SUVs where we have a significant presence. Pirelli is the brand of choice within this urban market.